French Quarter Festival 2012 Success
Locals’ Lagniappe Day exceeds all expectations. Locals and visitors from around the world enjoyed picture perfect weather, the best of New Orleans music, food, and the historic French Quarter.
2012 French Quarter Festival App received more downloads than any other app developed by Applitite.
April 12-15 marked the 29th anniversary of French Quarter Festival presented by Capital One Bank. This year’s attendance figures indicate that approximately 574,000* festival-goers enjoyed the music, food, special events and of course, the historic French Quarter.
The new opening day of Festival, dubbed ‘Locals’ Lagniappe Day’, on Thursday, April 12th ran for a full day and enjoyed very strong attendance. Even Friday the 13th didn’t deter festival goers as numbers for Friday rivaled past Saturday attendance figures.
The 2012 French Quarter Festival featured iPhone and Android phone apps, which were available free of charge, courtesy of Capital One Bank. The app’s developer, Philip Berman of Applitite, informed festival organizers today that the 2012 app received more downloads than any other festiva app he has developed (clients include the Chicago Blues Festival, Taste of Chicago, Chicago International Film Festival, and New Orleans Voodoo Experience. Over 25,000 apps were downloaded for the 2012 festival and the Android app garnered a 4 ½ star rating and the iPhone a 4- star rating – very high by App industry standards. Applitite LLC was founded in Chicago in January 2009 by Philip Berman. Application clients include retail, manufacturing, healthcare, games, events and the entertainment industry.
The award-winning festival, which began in 1984, has grown to become the largest free music festival in the South. A record 22 music stages throughout the French Quarter presented the best in New Orleans music, representing every genre from traditional and contemporary jazz to R & B and New Orleans funk, brass bands, folk, gospel, classical, cabaret, opera, Cajun Zydeco, Latin World, International, as well as a musical stage for children. Over 90 food and beverage booths located in Jackson Square, Woldenberg Riverfront Park and the Louisiana State Museum’s Old U.S. Mint made up the “World’s Largest Jazz Brunch,” a signature event featuring authentic local cuisine from renowned area restaurants, many of whom have been with the Festival throughout its entire 29-year history.
FQFI officials worked with Capital One Bank and Hotard to continue free shuttle service to the festival for a third year. Free to ride all weekend, Capital One sponsored the ‘Second Line Shuttle’, which was routed from the Central Business District to Canal Street. To accommodate festival goers both Saturday and Sunday, the New Orleans Police Department closed down most streets of the French Quarter to traffic – ensuring a safe and enjoyable experience for locals and visitors alike. Fest goers enjoyed walking in the streets and enjoying the historic neighborhood. Very few events in the City are afforded such a traffic closure. New Orleans Police provided strong support throughout the weekend, alongside the Guardian Angels and Fess Security.
French Quarter Festival relies on strong community support to present the ‘kickoff to festival season in New Orleans’ – with over 2,000 volunteers, over 260 musical acts, numerous generous sponsors – including the New Orleans Musicians Union AFM Local 174-496, corporations from all over the state who sponsor musical acts at festival, New Orleans Police and Fire Departments, EMS, permitting assistance from the City of New Orleans and partnerships with Parks and Parkways, Audubon Institute and the Louisiana State Museum, among others.
Over 700 guests attended the festival’s kickoff party: ‘TGIF’ – Thank Goodness it’s Festival! – at the House of Blues. Festival goers attended a variety of free special events throughout the weekend, including the return of the fireworks (absent since 2005), a new lecture series, ‘Let them Talk: Conversations on Louisiana Music’; free dance lessons at three stages; two children’s areas with music and activities at the Audubon Aquarium riverfront plaza and the courtyard of the Hermann-Grima House Museum; a Pirate’s Alley Juried Art Show; Rouses World Championship Crawfish Eating Contest; Battle of the Bands; and Sunday’s ‘Dancing at Dusk’, which filled the 400 block of Royal Street and beyond with dancers.
Festival Sponsors for the 29th annual French Quarter Festival as of February 9, 2012 include: Capital One Bank (Presenting Sponsor), Abita Brewing Company, Pepsi, WWL-TV, Absolut Vodka, Malibu Rum, Jameson Irish Whiskey, Woodbridge Wines, Tropical Isle, Rouses Market, Harrah’s Foundation, French Market Corporation, Chevron, New TUMS Freshers, Louisiana Office of Tourism, The Greater New Orleans Buick/GMC Dealerships, City of New Orleans, The Joe W. and Dorothy Dorsett Brown Foundation, Rick’s 315 Bourbon, Musician’s Performance Fund, PJ’s Coffee and Tea of New Orleans, nola.com, Louisiana Lottery, House of Blues, Hotel Monteleone, United Airlines, Pat O’s on the River, Hard Rock Café, Windsor Court Hotel, BMI, Court of Two Sisters, Tulane Medical Center, Tulane Hospital for Children at Tulane Medical Center, Hermann Grima House, Applitite, Musical Legends Park, Red Bull, New Orleans Jazz National Historic Park, Rolland Lock and Safe, Pelican Ice, SDT, OffBeat Magazine, Where Y’at Magazine, New Orleans Metropolitan Convention and Visitors Bureau, New Orleans Tourism Marketing Corporation, NOLA Jitterbugs, NOTV, NOLA Baby & Family Magazine, Preservation Hall, The Historic New Orleans Collection, St. Louis Cathedral, Irvin Mayfield’s Jazz Playhouse, I.T.S. Fire Alarm Security, NewOrleans.com, Louisiana Cookin’, TRS, Kids and Family New Orleans, IntheKnowla.com, Where Magazine, Nola Baby and Family, Curve Magazine, Ambush Magazine, The Vinyl District, New Orleans Magazine, Louisiana Life Magazine, Acadian Profile, MyNewOrleans.com, St. Charles Avenue Magazine, New Orleans Homes & Lifestyles, WRNO, WWNO, 96.1 The River, 101.5 WYNK, 102.5 WFMF, 1150AM WJOB, B97, Bayou 95.7, Magic 101.9, KCIL, KXOR, and KJIN.



